About Me
I’m a creative strategist focused on the space where human behaviour, story and performance meet. I translate audience tension into sharp hypotheses and build creative systems designed to resonate, convert and scale. My work is grounded in insight, shaped through narrative and refined through performance data. I care about creative that earns its attention; not through aesthetics alone, but through behavioural truth and strategic clarity. I’ve supported brands across education, lifestyle, non-profit and digital-first organisations, bringing structure, intent and measurable impact to every project.
Strategy is the lens. Creative is the language. Performance is the proof.
Examine - Diagnose the real problem behind the brief
Map - Understand the audience, behaviour and emotional stakes
Build - Develop the creative hypothesis and narrative angle.
Engineer - Produce modular assets and strategic content systems
Refine - Test, learn and optimise through performance signals EMBER keeps every project intentional, insight-led and commercially grounded.
